About
Our Gym
At Maximize Potential in Belton, TX, we train people of all ages and experience levels to get stronger, move better, and build lasting habits. Whether your goal is fitness, performance, or personal growth, you’ll make progress in a focused, supportive space.
Jonathan Holz
Founder
Jon Holz is the Owner and Head Sports Performance Coach at Maximize Potential, where he helps athletes and adults unlock their full physical capabilities through functional strength, movement efficiency, and performance-based training.
He earned both his Bachelor’s and Master’s Degrees in Exercise Physiology with a concentration in Strength and Conditioning from Indiana University of Pennsylvania. Jon is a Certified Strength and Conditioning Specialist (CSCS) through the National Strength and Conditioning Association, a USA Weightlifting Sports Performance Coach, and holds additional certifications in Functional Movement Techniques.
Before founding Maximize Potential, Jon served as the Director of Sports Performance at several elite training facilities in Latrobe, Pennsylvania and Elmsford, New York, where he developed programs that have helped hundreds of athletes compete at the next level-from high school to collegiate and professional sports.
Driven by a passion for performance and injury prevention, Jon’s coaching philosophy centers around helping each athlete move better, feel stronger, and build lasting confidence-both on and off the field.
Learn About
Our Coaching Team
The coaches at Maximize Potential are all about helping you move better, stay consistent, and reach your goals. With expert support and real accountability, you’ll have everything you need to succeed.
Preston Whitley
Krista Jung
Advanced Equipment
At Maximize Potential, we use top-tier equipment built for strength and performance. We feature four state-of-the-art REP Fitness Ares 2.0 power racks, Vertimax for explosive vertical power, and Exergenie to boost sprinting speed. Alongside 1,400 sq ft of turf, free weights, kettlebells, and sleds, our tools allow us to train adults and athletes safely while maximizing speed, agility and overall performance.
Premium Amenities
Our 2,500 sq. ft. facility features 1,350 sq. ft. of indoor turf, four REP Fitness Ares 2.0 racks, Vertimax, ExerGenie, sleds, kettlebells, and more to elevate your training. We also offer 4,000 sq. ft. of outdoor turf for versatile workouts. Adults benefit from functional strength coaching while athletes train for peak performance. With private shower access and full climate control, we deliver a personal, high-end fitness experience.
